For organizations to function like a well-oiled machine, every department must work together to achieve common goals. But in the case of the sales and marketing departments, the reality on the ground is far different. Reports show that 25% of companies know that their sales and marketing teams are either misaligned or rarely aligned. But…

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Our favorite new features from HubSpot Inbound ’19 Conference   Last week was a massive week for HubSpot as they held their Inbound ’19 Conference in Boston.  With it comes new features and updates that are sure to cause excitement for all you HubSpot Users.  HubSpot focused on the feedback of its users to enhance…

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Three Reasons Your Business Needs A Clear CRM Strategy Small businesses all over the world engage in CRM, whether they have a formal strategy or not. CRM, or “Customer Relationship Management,” is defined broadly as “one central place to organize all the details of your leads and customers” [1]. Centralizing this data and providing easy…

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