**NEW FEATURE** ABM | New Account Based Marketing in HubSpot
July 8, 2020//Comments Off on **NEW FEATURE** ABM | New Account Based Marketing in HubSpot
HubSpot Account-Based Marketing
Why this Matters…
Now Sales and Marketing can know which accounts to focus efforts on and the outcome of those efforts. Marketing can easily pull a list of accounts a sales rep is targeting and create a campaign to attract that company based on interactions with their site, PPC, social media, marketing automation, and more. Sales can now see efforts to help drive their key accounts to purchase.
This update includes:
Target Accounts Dashboard
ABM Reports for Sales and Marketing
Who has Access?
HubSpot Pro and Enterprise Users